BonBon is a dessert company that, in our honest (and slightly biased) opinion, serves some of the most indulgent, unforgettable desserts around. But don’t just take our word for it, their creations speak for themselves.
For this project, our task was to conduct comprehensive market research and shape a distinct brand identity. Based in the UK, the client sought to understand the competitive landscape and consumer preferences to ensure they enter the market not just with great taste, but with strategic insight and standout branding.
The Brief
BonBon isn’t your average dessert company. With rich, indulgent flavors and handcrafted perfection, they’re in the business of leaving tastebuds obsessed. But a great product alone isn’t enough to win hearts (and carts). BonBon approached CGA to develop a culture-informed brand identity backed by solid market insight as delicious in strategy as it is in flavor.
To help BonBon position itself strategically in the vibrant Nairobi food scene, we conducted an in-depth market research study centered around key cultural, demographic, and consumer behavior insights.
What Does It Mean to Be Nairobi’s Dessert Market?
Who Lives in Nairobi?
What is the Nairobi Culture?
Target Market Segments for BonBon
Preferred Activities & Hangout Spots
Marketing Strategies Based on Spending Habits
Who are some of the Competitors
What Flavours Remind Us of Nairobi?
What Innovative Ways of Selling can they tap into?
Crafting BonBon for Nairobi
Based on our in-depth market research, we collaborated closely with the BonBon team to translate data into delicious action. Drawing inspiration from Nairobi’s vibrant culture, taste preferences, and evolving dessert habits, we co-created unique ice cream and donut flavor concepts tailored for the local market.
Brand Identity Development
With the flavor direction set, we moved into crafting a cohesive brand identity that reflects BonBon’s ethos: joy, creativity, and indulgence. This process included:
What We Delivered
Here are some of the brand identity materials we created:
